: This image of Santa Claus bringing mittens to sleeping children decorated an advertising card for Star soap, made by Schultz & Co. in Zanesville, Ohio, circa 1890-1900. The back of the card includes an advertisement for Star soap. The card measures 7.75" x 5.75" (19.5 x 14.5 cm). William Shultz purchased the Brown and Covers factory in Zanesville in 1853 and began manufacturing soap. His son, Robert D. Shultz, and nephew, John Hoge, succeeded him in the business. Hoge developed a puzzle contest to boost sales. The company also encouraged sales by offering soaps with unique names and features, including a soap called Vaterland (Fatherland) that appealed to German immigrants, floating Duck soap, and Gold soap, which came in bulk packed in a wooden crate with one bar containing a gold dollar. In 1879 the company built the Schultz Opera House and Schultz Block in Zanesville. View on Ohio Memory.
: Om1681_3619622_001 Subjects
: Business and Labor; Soap; Advertisements; Children; Holidays; Christmas Places
: Zanesville (Ohio); Muskingum County (Ohio)