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'THE LAND' magazine advertisement Save

Description: Advertisement sheet for THE LAND magazine (1940-1959), published by Waverly Press and run by the Friends of the Land organization under the editorship of New Deal agriculture writer Russell Lord, of Maryland. Kate Lord's woodcut illustrations feature here, and throughout. This advertisement features the cover and contents of the Spring 1953 issue of the quarterly. THE LAND was a prominent agricultural arts and literature magazine that drew together voices in soil science, chemistry and chemurgy, agriculture, environmental education, ecology, nutrition, and medicine in a celebration of land-based values. THE LAND was particularly concerned with advocating for the significance of soil conservation measures not only for rural-dwellers, but for urbanites. The Friends of the Land Collection (1930-1960) contains the papers of the Friends of the Land (1940-1959), a prominent national soil conservation education organization headquartered in Columbus, Ohio. FOTL produced an international literary arts quarterly, THE LAND (edited by New Deal agriculture writer Russell Lord) in addition to several members' only publications (LAND LETTER) and informational pamphlets. They also hosted annual conferences; ran conservation tours, teacher training labs, and workshops; and operated as a national clearinghouse for conservation information. Ohio farmer and novelist Louis Bromfield was active in the organization. Much of the collection reflects the career and interests of FOTL Executive Secretary Ollie Fink, who was a prominent conservation education pioneer in Ohio. View on Ohio Memory.
Image ID: MSS364_B03F05_03_01
Subjects: Conservation education; Agriculture; Social movements; Agricultural conservation; Soil science; Nutrition; Ecology
Places: Columbus (Ohio); Franklin County (Ohio); Maryland

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