: "Twenty-Ounce Apple," from "The Specimen Book of Fruits, Flowers and Ornamental Trees: Carefully Drawn and Colored from Nature for the Use of Nurserymen" (Rochester: D.M. Dewey, 1872). The image is of a brightly colored apple with leaves and a broken stem set against an off-white background. The name "D.W. Sargent, Rochester, N.Y." is printed in the lower left corner; in the lower right corner is printed "Fruits and Flower Plates, 1000 Varieties." Dellon Marcus Dewey (1819-1889) was a bookseller and publisher in Rochester, New York. He recognized an opportunity in the booming horticulture industry of the mid- to late 1800s. Beginning in the late 1850s Dewey produced "plates," brightly colored illustrations of fruits, flowers, and ornamental trees. Traveling sales representatives from nurseries used these plates to market their company's products to consumers. By the 1870s Dewey began compiling portfolios and custom plate books and portfolios for customers. He employed a staff of artists and other workers to create the images. In 1888 Dewey merged his company with Rochester Lithographing and Printing Company, a firm noted for its expertise in chromolithography. Dewey died late the following year. View on Ohio Memory.
: AL05781 Subjects
: Dewey, Dellon Marcus, 1819-1889; Trade catalogs--Ohio--1880-1900; Nurseries (Horticulture)--Catalogs; Botanical illustration; Ohio Economy--Agriculture Places
: Rochester (New York)