Baldwin Piano Company collage   Save
Baldwin Piano Company collage
Description: Dated to the 1930s or early 1940s, this is a photograph collage that shows different stages of piano manufacture at the Baldwin Piano Company in Cincinnati, Ohio. The Baldwin Piano Company was the largest United States-based manufacturer of keyboard instruments, most notably pianos. It remains a subsidiary of the Gibson Guitar Corporation, although it ceased domestic production of pianos in December 2008. Baldwin, like many other manufacturers, began building player pianos in the 1920s, and a piano factory was constructed in Cincinnati, Ohio. The models became unpopular by the end of the 1920s, which, coupled with the beginning of the Great Depression, could have spelled disaster for Baldwin. However, the company's president, Lucien Wulsin II, had created a large reserve fund for such situations, and Baldwin was able to ride out the market downturn. This photograph is one of the many visual materials collected for use in the Ohio Guide. In 1935, President Franklin D. Roosevelt established the Works Progress Administration by executive order to create jobs for the large numbers of unemployed laborers, as well as artists, musicians, actors, and writers. The Federal Arts Program, a sector of the Works Progress Administration, included the Federal Writers’ Project, one of the primary goals of which was to complete the America Guide series, a series of guidebooks for each state which included state history, art, architecture, music, literature, and points of interest to the major cities and tours throughout the state. Work on the Ohio Guide began in 1935 with the publication of several pamphlets and brochures. The Reorganization Act of 1939 consolidated the Works Progress Administration and other agencies into the Federal Works Administration, and the Federal Writers’ Project became the Federal Writers’ Project in Ohio. The final product was published in 1940 and went through several editions. The Ohio Guide Collection consists of 4,769 photographs collected for use in Ohio Guide and other publications of the Federal Writers’ Project in Ohio from 1935-1939. View on Ohio Memory.
Image ID: SA1039AV_B10F08_021_001
Subjects: Baldwin Piano Company; Musical instruments; Manufacturing industries--Ohio; Business and Labor; Federal Writers' Project
Places: Cincinnati (Ohio); Hamilton County (Ohio)