: This advertisement appeared on the inside of the front cover of the Souvenir Program for the 70th Annual National Grange Convention and the Ohio State Grange Convention, both held in Columbus, Ohio, in 1936. It urges farmers to plant Gateway potatoes, because "Nowadays Gateway Potato Producers are Prosperous." The advertisement, paid for by the Kroger Grocery and Baking Company, emphasizes how farmers growing this particular variety of potato are becoming prosperous because Kroger paid more than market value for the Gateway variety of potato. Kroger wants the farmer to remember that "we prosper well working together." The advertisement is indicative of the way that agriculture was shifting into producing for a market, and away from the more traditional self-sufficient family farm.
The Kroger Grocery and Baking Company was founded in Cincinnati in 1883 by Bernard Kroger. Today, it remains one of the country's largest supermarket chains, still headquartered in Cincinnati. View on Ohio Memory.
: 630_6273_G765s_Gateway Subjects
: Kroger Company; Agricultural products; Food production; Farming; Crops Places
: Columbus (Ohio); Franklin County (Ohio); Cincinnati (Ohio); Hamilton County (Ohio)