: Reverse reads in type: "K.K. Colvin, Supervisor, Federal Writers' Projects 1311 W. 80 St., Cleveland, Ohio. General View, Nela Park (National Electric Lamp Association of the General Electric Co.), Taylor Rd. south of Euclid Ave., East Cleveland, Ohio."
Reverse reads: "Industry can [underlined] be aesthetic."
Photograph shows an aerial view of Nela Park and the surrounding houses in East Cleveland, Ohio. Contrary to the caption, the road that bifurcates the image is Noble Road; Taylor Road is located four blocks south.
Nela Park is the headquarters of GE Lighting, and is located in East Cleveland, Ohio. Today, GE Lighting is a part of GE's Consumer and Industrial business, headquartered in Louisville, Kentucky. Nela Park still serves as the operating headquarters of the lighting division.
Development of the site was started in 1911, when the National Electric Lamp Company (NELA) was dissolved and absorbed into General Electric. It was the first industrial park in the world and was added to the National Register of Historic Places in 1975. The campus emulates a university setting, and the dominant architectural style is Georgian Revival. The 92-acre (370,000 square mile) campus is home to GE's Lighting & Electrical Institute, which was founded in 1933. Each December, Nela Park features a world-famous Christmas lighting display, which culminates in a miniature version of the National Christmas Tree in Washington, D.C., designed by GE Lighting. View on Ohio Memory.
: SA1039AV_B07F07_026_1 Subjects
: National Electric Lamp Association; Cleveland (Ohio)--Aerial views; Cleveland (Ohio)--Buildings, structures, etc.--Pictorial works; General Electric Company--History Places
: East Cleveland (Ohio); Cuyahoga County (Ohio)