: Dated ca. 1935-1940, this photograph shows a smiling man pouring a mug of Brucks beer from a keg at the Bruckmann Brewing Company in Cincinnati, Ohio. A note on the photograph's reverse reads "Drawing a mug of beer in Cincinnati brewery. Credit: courtesy of Homer Jensen." The Bruckmann Company got its start as the Frederick Bruckmann Cumminsville Brewery in 1856. During prohibition the company made non-alcoholic cereal beverages and malt tonic. When prohibition was repealed, Bruckmann was the only Cincinnati brewery that continued to make beer so they were able to ship beer at 12:01 am on April 7, 1933. Their most important brands were the Brucks Jubilee Beer, the Big Ben Ale, and the Aristocrat Cereal Beverage. After the company was sold to Herschel Condon 1949, it operated as Herschel Condon Brewing Company and shut down in 1950.
This photograph is one of the many visual materials collected for use in the Ohio Guide. In 1935, President Franklin D. Roosevelt established the Works Progress Administration by executive order to create jobs for the large numbers of unemployed laborers, as well as artists, musicians, actors, and writers. The Federal Arts Program, a sector of the Works Progress Administration, included the Federal Writers’ Project, one of the primary goals of which was to complete the America Guide series, a series of guidebooks for each state which included state history, art, architecture, music, literature, and points of interest to the major cities and tours throughout the state. Work on the Ohio Guide began in 1935 with the publication of several pamphlets and brochures. The Reorganization Act of 1939 consolidated the Works Progress Administration and other agencies into the Federal Works Administration, and the Federal Writers’ Project became the Federal Writers’ Project in Ohio. The final product was published in 1940 and went through several editions. The Ohio Guide Collection consists of 4,769 photographs collected for use in Ohio Guide and other publications of the Federal Writers’ Project in Ohio from 1935-1939.
View on Ohio Memory.
: SA1039AV_B07F12_014_1 Subjects
: Breweries--Ohio--History; Brewing industry; Beer; Business and Labor; Works Progress Administration of Ohio (U.S.) Places
: Cincinnati (Ohio); Hamilton County (Ohio)