Sterling & Welch Company in Cleveland   Save
Ohio Guide Photographs
Description: Caption reads: "Exclusive Home Furnishings. In front of the Sterling and Welch Store on Euclid near 12 street. District #4, Cleveland. File Negative #20. Project Photographer: Frank Jaffa, October 1940." A secondary caption reads: "Ident. - 61 - State Picture Book Page 45 - lower. Cleveland, Ohio. Ohio Writers' Project. Euclid Avenue at East 12th Street)." The marquee for the Hotel Statler is visible down the street, which reads: "The Cuban Terrace, Opens October 7th" and below, a second marquee reads: "Gable - Tracy - Colbert - Lamarr in Boom Town." Sterling & Welch began in 1845 when Thos. S. and Wm. Beckwith opened a dry goods store on Superior St. In 1857 the store replaced its dry goods line with floor coverings and curtains. Both Frederick A. Sterling and Geo. P. Welch joined the company in its early years and by 1889 they had control of the partnership which was incorporated in 1902 as the Sterling & Welch Co. In 1909 the firm moved from its location on lower Euclid Avenue to 1215-1225 Euclid Ave., where it built one of the largest and finest home furnishing stores in the area. In 1927 Sterling & Welch began the tradition of installing the nation's largest indoor Christmas tree in its atrium. The store closed in 1968 and the building has been demolished. View on Ohio Memory.
Image ID: SA1039AV_B04F10_08_01
Subjects: Cleveland (Ohio)--Buildings, structures, etc.; Department stores Ohio Cleveland History; Home furnishings industry and trade; Demolished buildings
Places: Cleveland (Ohio); Cuyahoga County (Ohio)